ELEGANCE. VISION. DESIGN.

DATA

11/11/2025

ABSTRACT

THESIGN unveils its new showroom in Via dei Due Macelli, just steps from Piazza di Spagna: over
400 sqm across two levels, where architecture, art and interior design merge into a single immersive
experience.

THESIGN unveils its new showroom in Via dei Due Macelli, just steps from Piazza di Spagna: over
400 sqm across two levels, where architecture, art and interior design merge into a single immersive
experience. Not a display space, but a narrative where materials, light and volumes become
language.

The opening event, โ€œAlice Through The Looking Glass,โ€ guided guests through a sensory journey
of installations, performances and signature design. The evening featured internationally renowned
brands and designers: Bosa with Elena Salmistraro, Alessandro Corina, Pepa Reverter and Paolo
Stella; FIAM Italia with Marcel Wanders; Rosenthal and Sambonet with immersive installations;
and artist Maurizio Galimberti with a live performance that transformed the showroom into a
mosaic of emotions.

The space unfolds in two dimensions: the showroom โ€“ a luminous architectural stage for high-end
furnishings (Versace Home, Etro Home Interiors, Cantori, Carpanelli and more) โ€“ and the boutique,
a refined treasure chest of exclusive objects and accessories signed by Bosa, Rosenthal and
Sambonet.

THESIGN stems from the vision of Salvo Nicosia and Stefano Liardo: to create spaces that are not
merely lived in, but that inspire, narrate and reflect the individuality of those who inhabit them.
Each project is a balance of emotion and precision, intuition and technique.

More than a showroom: a cultural hub dedicated to contemporary design, ready to host workshops,
talks and installations. A place where beauty takes shape and design becomes experience.

Brand Partner: Luxury Living Group, Bosa, Arcturus Group, Versace, Cantori, Bentley, Etro, FIAM, Vesta, Oniro Group, Carpanelli, Rosenthal, Rosenthal meets Versace, Sambonet.

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